Week 12 - Real World Marketing

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The marketing strategy for Cryptobloc seems pretty straightforward but they still have things that they’re trying to do. Cryptobloc is pretty much a place where a person can organize all their crypto currency in one area. It also has a feature that allows users to allow a bot to perform trades on their behalf. It also has an easy way for users to file their taxes and feel like they’re doing everything properly when it comes to their crypto currencies. It has bookkeeping and transaction history reports that can easily be made into the IRS forms needed to file their crypto currency taxes. The main reason Cryptobloc came to be was because it was hard for people who had crypto currency to file their taxes. I think their target market is people who want help organizing their crypto currency so that they can file their taxes with ease. I also think that they’re targeting people who are interested in crypto currency but don’t have too much time to trade it and be knowledgeable enough to make trades that are successful. Cryptobloc will help those people make trades with the data they need to be profitable. It provides the insights to make intelligent and responsible trades. I believe the marketing strategy is clear and they know what they’re trying to do.













The product planning and management management stage is also going well for Cryptobloc. They’re currently in the test marketing phase where they’re testing Cryptobloc and trying to get companies to help develop it more. In the future they’re also going to introduce stock market exchanges and lending but they probably need more money invested into it. If the testing phase comes back and tells them that they should make it easier for people with no technical skills then they’ll also do that too. After reading the website as a person who doesn’t know much about crypto currency, I think they should make a version for people like me because I had trouble understanding it. Cryptobloc is also in the process of developing their trading bot and making it better. They’re also developing a way other companies can refine the product in their own way and use it how they like. In order to bring the product to market, Cryptobloc is also looking for other investors and people to provide money to speed up the process. From reading the website, I think Cryptobloc has a good plan for the future and I think they’re taking the time to really develop their product. I believe that having a deadline will also help but that’s easier said than done. Overall, I think success is on the horizon for Cryptobloc.

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