Week 6 - Consumer Behavior

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Marketing isn’t all about just being creative and coming up with advertising campaigns. It is about knowing the consumer and what makes them tick. Sometimes that can be a tough thing because consumer behavior comes from the thoughts a consumer has somewhere deep within their minds. Sometimes a consumer might not even know why they bought something or the marketer might not be able to figure out why they did. The solution here is to possibly get into a conversation with potential customers. Make a survey and ask the potential customers questions to better understand what they want. If you can’t understand what questions to ask, a person can become a customer for a day and think about what they would want as a customer. Their thoughts might align with the customers they are trying to attract. A company can hold a focus group as well which I am sure they already do. They can just test advertisements and marketing tools on ordinary people and see how they react and write those reactions down. Once they have enough information then they can make advertising campaigns that will stimulate people and make them buy their product.











I found an article that talks about consumer behavior and if nutritional labels on foods influence consumer behavior. One might think that nutritional labels will make consumers make healthier decisions when choosing the foods they want to eat. The law says that foods must have labels and it’s the government’s approach to making people make better food decisions. The government also wants to cut down the amount of medical issues people have from eating the wrong food. The company’s who sell these foods might want to make their foods more appealing or attract people who want something healthier. The article said that with the pooling of studies on food labels and their effectiveness they found that food labels did influence consumer choices. The labels increased vegetable intake and reduced the intake of calories, fat, and other unhealthy food choices. However, there was little evidence to support that food labels reduced carb intake, protein, saturated fat, and sodium. The food labels did not influence the consumption of fruits, whole grains, or healthier options. The thing this shows about consumer behavior is that this research shows that food labels do push consumers a bit into making better choices. It’s kind of like a survey now where company’s could maybe look more deeper into what worked and what didn’t. They can use this research into helping them really figure out what makes consumers make the choices they do and create better advertising and marketing campaigns because of it. Hopefully, they can even solve the medical issues and raise awareness of how food choices can affect a person. Company’s along with the government can create a way to make smarter labels that push consumer behavior in the right direction. The key to consumer behavior is to get to know the consumer and observe them and their choices.

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