Shakeel Siddiqi’s Marketing Blog

Artificial intelligence is helping marketers gain a competitive edge. Every day a company postpones using it they are losing out on that edge. It’s time marketers embrace AI powered marketing tools just like Netflix, Amazon, and Google. AI is slowly paving its way deeper into marketing and it has helped brands enhance their customer experience. AI also has become more affordable for smaller sized companies so it’s starting to become even more popular. AI can help a company sift through consumer data faster and it will allow them to target their audiences much better. It will also save a company money because they will be able to know exactly what the consumer their targeting is looking for with the help of a computer. This will bring a company the ROI they’re looking for with no extra effort from the marketer. AI can take over some of the most tedious tasks marketers have to do which will allow them to focus more on creativity and targeting consumers.  Artificial intel

The power of nostalgia at least for me is profound. I can fondly remember what I used to do as a kid and it brings back such deep feelings that life was so much simpler back then. Nostalgia can also be a great marketing tool. A study done by the Journal of Consumer Research says that when someone thinks about the past or feels nostalgic, he or she is more likely to spend money on or donate to a cause. If you really think about it, this happens to people all the time. What used to be old is starting to become new again. Marketers are even trying to bring millennial's nostalgic experiences because they are so hard to impress. Companies are experimenting with this type of nostalgia because they know that these experiences will make people feel the need to buy their product. Any kind of experience like when a company brings consumers nostalgia about a TV show from the 90's or toys that they used to play with can bring in the money. A campaign that allows consumers to engage in a pe

Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. It is a short term marketing strategy that is meant to increase sales through the use of customer incentives. It motivates consumers to buy your product or service immediately. Promotion is more focused on building sales in the short term than brand building. There are two types of promotion used: above the line promotion and below the line promotion. Above the line promotion is carried out using mass media like television, newspapers, or radio. Below the line promotion uses non media methods like direct mail, email, sales promotion, and public relations. Promotion is cost efficient for increasing sales for smaller businesses. Small businesses can easily organize several short term promotions resulting in immediate gains. Sometimes medium to large companies will use promotions as part of their large advertising campaigns. Pro

The marketing strategy for Cryptobloc seems pretty straightforward but they still have things that they’re trying to do. Cryptobloc is pretty much a place where a person can organize all their crypto currency in one area. It also has a feature that allows users to allow a bot to perform trades on their behalf. It also has an easy way for users to file their taxes and feel like they’re doing everything properly when it comes to their crypto currencies. It has bookkeeping and transaction history reports that can easily be made into the IRS forms needed to file their crypto currency taxes. The main reason Cryptobloc came to be was because it was hard for people who had crypto currency to file their taxes. I think their target market is people who want help organizing their crypto currency so that they can file their taxes with ease. I also think that they’re targeting people who are interested in crypto currency but don’t have too much time to trade it and be knowledgeable enough to make