Week 15 - Artificial Intelligence Marketing

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Artificial intelligence is helping marketers gain a competitive edge. Every day a company postpones using it they are losing out on that edge. It’s time marketers embrace AI powered marketing tools just like Netflix, Amazon, and Google. AI is slowly paving its way deeper into marketing and it has helped brands enhance their customer experience. AI also has become more affordable for smaller sized companies so it’s starting to become even more popular. AI can help a company sift through consumer data faster and it will allow them to target their audiences much better. It will also save a company money because they will be able to know exactly what the consumer their targeting is looking for with the help of a computer. This will bring a company the ROI they’re looking for with no extra effort from the marketer. AI can take over some of the most tedious tasks marketers have to do which will allow them to focus more on creativity and targeting consumers. 











Artificial intelligence can bring a couple of benefits in marketing and I will be listing them in a bit more detail. AI can help with more intelligent searches and allow marketers to see what areas they should focus their efforts. In other words, AI will analyze the search patterns of consumers and marketers can use those patterns to target their consumers. AI can help a company make smarter ads because the data it collects can help a company pinpoint exactly the ads consumers are looking for. AI can find what makes a consumer tick and find out what makes they buy a product. AI can also help in the area of customer service where bots can do the work humans do if not better. Not only can AI find new insights, it can also incorporate old insights in ad campaigns which will only target relevant consumers. The main thing to take away from the benefits AI can bring is that it prevents wastage and allows a company to target their consumers better with relevant ads and content. Obviously AI can bring more than that to a company but that’s the gist of what it brings for marketers. AI is the future of marketing and most companies should embrace the competitive advantage it brings. 

Link to article used: https://www.emarsys.com/en/resources/blog/artificial-intelligence-marketing-solutions/

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