Week 1 - Automation in Digital Marketing

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I found this article on LinkedIn that talks about automation in digital marketing and how that could change over the next decade. Many high ranking executives can’t even predict how businesses and consumers will interact in 2030. One thing everyone can agree on is that automation will play a significant role in digital marketing. Sometimes a term called friction can stop a consumer from buying a product or slow them down and this is where automation comes in. A company can create retargeted ads and send emails to attract the consumers back through the use of automation. Chatbots can also be used to answer a consumers immediate questions and once they feel more comfortable they can be connected to a salesperson. That can be a great marketing tool.














Automation can help a company send out emails and target specific demographics through technology and sometimes even social media activity. Sometimes automation isn’t useful especially because automated systems can’t react to changes like humans can. There are also regulations like the GDPR which can prevent businesses from using consumer data. Large corporations are already using programmed advertising which does not involve any human interaction to purchase advertising. Automation has really helped with that. Corporations can also track consumer history but should do that within the GDPR regulations. Automation won’t take over human marketers but it is a good tool to have when trying different marketing strategies. 












Any company that is looking to sell a product can use automation in their own ways. Automated services should be a part of your marketing process if you want to be successful but they shouldn’t be relied on too heavily. Everyone should welcome more automation in the marketing field.

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