Shakeel Siddiqi’s Marketing Blog

Marketing can be a very helpful tool for a small business or a large company. It can help you stand out and create a successful business. It builds brand awareness, increases sales, and engages customers. However, the type of marketing strategy is really important if you want to be successful. A business has to find the right marketing formula that works for them. If they find the right one then the business could grow to newer heights. In the video for week 3, the narrator says that there are three distinct areas where you need to be successful if you want to grow your business. The first area of marketing and growth a business should focus on is demand generation and it’s the process in which a company increases demand for its product. They can sponsor events and just try to make people aware of their business and demand their products or services. The second area of marketing and growth a business should focus is sales conversion. It’s the pro...

The way companies market their products or services have changed over the years. The use of ads in newspapers, postcards, and mail have shifted to digital marketing with ads on social media, emails, and through more interactive and targeted ads. Even though some traditional marketing techniques have remained the same, companies are branching out. From reading the textbook, we can see companies are hiring marketing firms and they are creating marketing plans for the company or companies are devoting a whole department just for marketing. These marketing firms and the company’s marketing department also use consumer data and analytics to come up with a marketing plan to really enhance and bring consumers to their business. This is the new type of marketing being used today and it has come far from the traditional marketing used before. In the video for week 2, we see Johnny use old fashioned marketing techniques in his brick and mortar store. His overhead was really hi...

I found this article on LinkedIn that talks about automation in digital marketing and how that could change over the next decade. Many high ranking executives can’t even predict how businesses and consumers will interact in 2030. One thing everyone can agree on is that automation will play a significant role in digital marketing. Sometimes a term called friction can stop a consumer from buying a product or slow them down and this is where automation comes in. A company can create retargeted ads and send emails to attract the consumers back through the use of automation. Chatbots can also be used to answer a consumers immediate questions and once they feel more comfortable they can be connected to a salesperson. That can be a great marketing tool. Automation can help a company send out emails and target specific demographics through technology and sometimes even social media activity. Sometimes automation isn’t useful especially because automated systems can...